We want to be the supplier of choice to our customers, offering a range of quality products, from fresh produce to non-food, with great service and great prices, growing a business in which our staff are proud to be part of.

Customer Experience – ensure a great customer experience with a smile #SMILE
Team – be a team player, work hard, be passionate and have fun #FUNTEAM
Fairness – treat our customers and staff fairly #BEFAIRBESQUARE
Reasonable – trade with reason and honesty #OPENTOREASON
Accountability – own your actions and learn from them #OWNIT
Quality – strive to bring the best for our customers and ourselves #QUALITYISKEY
Integrity – serve our customers and staff with integrity and ethical standards #ETHICSFOUNDATION

#WEAREVALLEYFOODS